Gain valuable customer insights
Social media is continuously generating data about your customers, allowing you the opportunity to gain valuable insights, such as who they are and what they like. This data can be used to make more informed business decisions, that will lead to higher conversion rates.
Increase brand awareness and loyalty
Social Media is a great way to increase your company’s visibility. Giving your business a social media profile and regularly posting content will help expose your company to a multitude of people and legitimize your brand.
Reach the right people through targeted ads
Facebook ads are an extremely cost-effective way to publish content and promote your business. They also offer a variety of targeting options, allowing you to segment your audiences based on things like location, demographics, interests and behaviours. This gives you great control over who sees your content.
Increase website traffic and search ranking
Social media does wonders for directing traffic to your website. Every business profile on social media is a path way to your website, and the more high-quality content you post to your profile, the more traffic you will generate. Also, the more shares this content receives, the higher your website’s search ranking will be.